Category Brand Identity
Client Rogue Women
Year 2018
Services Logo Design, Brand Guidelines

Rogue Women

This section showcases the final logo and brand mark for Rogue Women, along with the approved color palette and a breakdown of how the logo was developed from initial concepts to the refined, timeless design.

Overview

This project distilled Rogue Women’s rebellious spirit, unapologetic femininity, strength, and independence into clean, versatile, and enduring visual identities. Every element was crafted to perform flawlessly across all touchpoints—from digital icons and favicons to apparel, signage, and large-format applications.

The Work

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Results

I designed the logo for Rogue Women as part of my Minimalist Marks collection. It is a clean, engineered symbol built to scale effortlessly and hold its strength across every application. With a bold yet refined color palette that captures the brand’s fierce, unapologetic energy, this mark has proven itself in the real world. It has been deployed on digital platforms, print collateral, signage, apparel, and merchandise, delivering consistent impact and crystal-clear legibility at any size or medium.